Top 5 Beauty Retail iOS Apps in Germany: Q4 2021 Performance

In the fourth quarter of 2021, the top five beauty retail iOS apps in Germany showcased varied performance trends in terms of downloads, revenue, and active users. Below is a detailed look at how each app fared during this period, based on data from Sensor Tower.

Mein dm saw consistent weekly downloads, starting at around 18.9K in late September and stabilizing around 15K to 16K towards the end of the quarter. The app's weekly active users remained relatively steady, peaking at approximately 266.8K in late November before dropping to 231.2K by the end of December.

Douglas - Parfüm & Kosmetik experienced a significant surge in weekly downloads, particularly in early November when downloads spiked to 28.7K. This trend was reflected in the weekly active users, which rose from around 49.4K in late September to a peak of 74.8K in early November before stabilizing around 60K towards the end of the quarter.

GLAMOUR Shopping demonstrated a dramatic increase in weekly revenue, peaking at approximately $202.5K in the first week of October. Weekly downloads followed a similar trend, reaching about 67.9K during the same period. However, both metrics saw a steep decline post-October, with downloads dropping to around 439 by the end of December. Weekly active users mirrored this pattern, peaking at 80.5K in early October before falling to 3.2K by the end of the quarter.

Vorherige Version Sephora showed fluctuating weekly downloads, with a notable peak at 20.2K in late November. Active users also saw an increase, reaching approximately 28.3K during the same period, before settling around 17.3K by the end of December.

Rituals Home & Body Cosmetics maintained a steady performance throughout the quarter. Weekly downloads gradually increased from around 2.6K in late September to approximately 4.9K in early December. Active users followed a similar trend, growing from 10.4K to 14.6K over the same period.

For more insights and detailed data, visit Sensor Tower.